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Wednesday, April 13, 2011


[to get to the latest edition of the Guide's SPOTLIGHT EVENTS, click from the table of contents on the left.]


… and others in the music business and the arts

This is an upgraded and improved version of the workshop presented to great acclaim at the Autry Museum last summer, It's presented by the editor of the Acoustic Americana Music Guide, award-winning editor / journalist / broadcaster Larry Wines.

Saturday, April 16, at 1 pm at the Coffee Gallery Backstage in Altadena (just N of Pasadena).

This workshop is highly acclaimed by artists who have already experienced it. The current #1 single and album on the Western Music Chart is by the Tumbling Tumbleweeds, who took the workshop last summer. They'll tell you they used all the techniques when their new album (now #1) was released.

Professional touring artists – in many genres – have taken this workshop and rave about it. Whether you tour or seek local gigs, there's plenty here for you. If you have a new CD coming out, this workshop is ESSENTIAL.

Workshop presenter Larry Wines is an award-winning editor, journalist, and broadcaster. He has just added even MORE to his acclaimed workshop.

It's two information-packed hours, plus a break halfway through. It's organized with PLENTY of examples illustrating all the techniques you'll learn. You'll get the entire presentation on disc at the conclusion (as a Power Point) PLUS many Word and PDF examples of the most effective One-Sheets, Artist Bios, Press Releases, and more – ALL explained in detail, and why it works!

Learning to “work” the media – and how to do it EFFECTIVELY – is not a skill that comes naturally to most artists, because the media has its own culture and way of doing things.

Learn WHAT WORKS from someone who's been there, from newspapers to magazines to broadcasting to consulting, and taken the time to study the processes, the psychology of people in the media, work environment, the way work flow happens through the week (timing is important to know before you contact them, because you want something!) and lots more.

Q: “What happens when I mail my brand-new CD for a review or radio airplay?”
Answer: too often, nothing. Literally nothing. (Unless you know WHAT to do.)

Q: “Are there ways to guarantee the media will pay attention to my CD and my gigs?”
Answer: YES!

Q: “Is this all just obvious stuff if I think about it, or is there important stuff or art involved here?”
Answer: There is art AND technique AND required specific content AND required presentation AND knowing who to reach AND timing, (yep, even the timing is important) – if you want to be successful. (Or if you just want your time to be worthwhile – all that time you've been spending trying to get the media to let the world know you make music, win awards, have fans).

Q: “Can I actually build a relationship with the media, so they'll want to hear from me?”
Answer: YES. We'll teach you all the techniques in the workshop.

Q: “Isn't my web presence and EPK enough to handle this?”
Answer: Did Picasso put drawings in bottles and throw them in the ocean? The web is effective only if you do EVERYTHING right AND you know what to send to get somebody to go there and interact with it. And the media needs much more. We'll teach you the how, what, and why.

Saturday, April 16, at 1 pm at the Coffee Gallery Backstage, 2029 N Lake Ave, Altadena. RESERVATIONS get a discount: $25 with a reservation, $35 without a reservation (and if space remains – limited to 30 participants per session). Starts PROMPTLY at 1 pm, runs two full hours, plus time for a break. Reservations, call 626-807-3229. (Call, don't email).

“Come at Noon, Play a Tune.” There's an open mic for Saturday's workshop participants from noon to 1 pm in the Backstage – a chance to perform on this world-famous stage! The coffeehouse has a wide selection of sandwiches & salads, Mama Julie's award-winning chili, plus many hot and cold drinks, wonderful real fruit smoothies, & Fosselman's Ice Cream.

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